D C Thomson may be known in the corporate world but I am willing to bet that the majority of genealogists don't have a clue who he is and why on earth Bright Solid would choose that for the name of their company. For those who are curious, D C Thomson is the media company owner.
Dundee-based media company owner
Bright Solid didn't ask for my opinion but if they had I'd have advised them to take a look at Ancestry.com
It's usually a bad idea for a company to change it's name. All it does is confuse their customers. To be honest I always thought the name Bright Solid was odd but I finally got the name straight. Now I have to learn their new one.
For more details see the Bright Solid post The Future of Family History is Digital
Credits: "Man And Question Mark" by Master isolated images on FreeDigitalPhotos.net
2 comments:
Lorine,
I want to let you know that your blog post is listed in today's Fab Finds post at http://janasgenealogyandfamilyhistory.blogspot.com/2013/10/follow-friday-fab-finds-for-october-4.html
Have a wonderful weekend!
I'm with you...silly new name. I, too, thought Bright Solid made no sense for a name, so you'd think if they are going to the trouble to change it they would do a little market research to come up with a good one!
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